Fundamentals - AlphaKey Financial

People

▼
Directors & Officers

Name	Title	Year Born
Ms. Hali Borenstein	CEO, President & Director	1985
Mr. Joshua Moore	Chief Financial Officer	1975
Mr. Ivan Tchakarov	Chief Operating Officer	1975
Mr. Fred Clark	Chief Technology Officer	NA
Ms. Christina Halliday	General Counsel & Corporate Secretary	NA
Mr. Kelly Rew-Porter	Chief People Officer	NA
Ms. Lauren Cohan	Chief Creative & Brand Officer	NA
Ms. Kathleen Talbot	Chief Sustainability Officer & VP of Operations	NA
Ms. Jessica Ozella	Chief Digital Officer	NA
Ms. Alison Melville	Chief Innovation Officer	NA
Shareholders

▼
Fund Holdings

Rank	Holder Name	Shares Held	% of Shares	Change	Date Reported
1	AB Small Cap Growth A	794.77K	1.35%	▲ 0.00%	Jul 31, 2026
2	Loomis Sayles Small Cap Growth Instl	688.62K	1.17%	▲ 0.00%	Jul 31, 2026
3	Fidelity Contrafund	561.80K	0.95%	▲ 0.00%	Jul 31, 2026
4	Franklin US Small Cap Growth Equity	500.00K	0.85%	▲ 0.00%	Jul 31, 2026
5	MFS New Discovery I	494.69K	0.84%	▲ 0.00%	Jul 31, 2026
6	BlackRock Event Driven Equity Instl	478.00K	0.81%	▲ 0.00%	Jul 31, 2026
7	Franklin Small Cap Growth Adv	444.37K	0.75%	▲ 0.00%	Jul 31, 2026
8	Principal SmallCap Growth I Instl	404.50K	0.68%	▲ 0.00%	Jul 31, 2026
9	Emerald Growth A	256.59K	0.43%	▲ 0.00%	Jul 31, 2026
10	Fidelity Contrafund Commingled Pl Cl S	209.74K	0.36%	▲ 0.00%	Jul 31, 2026
Financial Highlights

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Market Cap: $801.07M
EBITDA: $34.61M
P/E Ratio: $135.60
Book Value: $9.13
Earnings/Share: $0.10
Profit Margin: 1.13%
Operating Margin: -11.03%
ROA (TTM): 0.00%
ROE (TTM): 0.00%
Revenue (TTM): $533.31M
Revenue/Share (TTM): $10.71
Earnings Growth (YOY): 0.00%
Revenue Growth (YOY): 30.40%
Valuation Metrics

Enterprise Value: $1.11B
Trailing P/E: 135.60
Forward P/E: 22.83
Shares Statistics

Shares Outstanding: 59.08M
Shares Float: 15.39M
% Insiders: 66.66%
% Institutions: 6.23%
Stock Price History

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1 Year Price History

3 Years Price History

10 Years Price History

Financial Charts

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Download Financials (Excel)
Revenue, Net Income & Operating Cash Flow (Yearly)

Revenue, Net Income & Operating Cash Flow (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Income Statement Waterfall

▼
Line Item
Step Type
Value
Revenue
adjust
$507.10M
Cost of Goods Sold
adjust
$-201.62M
Gross Profit
subtotal
$305.49M
SG&A
adjust
$-276.67M
Other Operating Expense
adjust
$-201.62M
Operating Income
subtotal
$28.82M
Other / Non-Operating Items
adjust
$-16.18M
Net Income
subtotal
$12.64M
Earnings Per Share (EPS) History

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Financial Ratios

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📦 Raw API Data (JSON Explorer)

▼
Comprehensive raw data returned from the EOD Fundamentals API. Expand sections below to drill down.
{
    "General": {
        "Code": "REF",
        "Type": "Common Stock",
        "Name": "Reformation Inc.",
        "Exchange": "NYSE",
        "CurrencyCode": "USD",
        "CurrencyName": "US Dollar",
        "CurrencySymbol": "$",
        "CountryName": "USA",
        "CountryISO": "US",
        "OpenFigi": "BBG023C4MJS3",
        "ISIN": null,
        "LEI": null,
        "PrimaryTicker": null,
        "CUSIP": null,
        "CIK": null,
        "EmployerIdNumber": null,
        "FiscalYearEnd": "December",
        "IPODate": "2026-07-30",
        "InternationalDomestic": null,
        "Sector": "Consumer Cyclical",
        "Industry": "Apparel Retail",
        "GicSector": null,
        "GicGroup": null,
        "GicIndustry": null,
        "GicSubIndustry": null,
        "HomeCategory": null,
        "IsDelisted": false,
        "Description": "Reformation Inc. manufactures and sells sustainable women's clothing and accessories in the United States and Internationally. It offers dresses, tops, pants, skirts, shorts, jeans, sweaters, shoes, jumpsuits, two-piece sets, outerwear, sleep and loungewear, swimwear, and accessories. The company also offers wedding collection. It retails its product through website, online channels, and stores, well as through wholesalers and other channels. The company was formerly known as REF Topco, Inc. and changed its name to Reformation Inc. in April 2025. Reformation Inc. was founded in 2009 and is headquartered in Vernon, California.",
        "Address": "5801 S. 2nd St., Vernon, CA, United States, 90058",
        "AddressData": {
            "Street": "5801 S. 2nd St.",
            "City": "Vernon",
            "State": "CA",
            "Country": "United States",
            "ZIP": "90058"
        },
        "Listings": [],
        "Officers": [
            {
                "Name": "Ms. Hali  Borenstein",
                "Title": "CEO, President & Director",
                "YearBorn": "1985"
            },
            {
                "Name": "Mr. Joshua  Moore",
                "Title": "Chief Financial Officer",
                "YearBorn": "1975"
            },
            {
                "Name": "Mr. Ivan  Tchakarov",
                "Title": "Chief Operating Officer",
                "YearBorn": "1975"
            },
            {
                "Name": "Mr. Fred  Clark",
                "Title": "Chief Technology Officer",
                "YearBorn": "NA"
            },
            {
                "Name": "Ms. Christina  Halliday",
                "Title": "General Counsel & Corporate Secretary",
                "YearBorn": "NA"
            },
            {
                "Name": "Mr. Kelly  Rew-Porter",
                "Title": "Chief People Officer",
                "YearBorn": "NA"
            },
            {
                "Name": "Ms. Lauren  Cohan",
                "Title": "Chief Creative & Brand Officer",
                "YearBorn": "NA"
            },
            {
                "Name": "Ms. Kathleen  Talbot",
                "Title": "Chief Sustainability Officer & VP of Operations",
                "YearBorn": "NA"
            },
            {
                "Name": "Ms. Jessica  Ozella",
                "Title": "Chief Digital Officer",
                "YearBorn": "NA"
            },
            {
                "Name": "Ms. Alison  Melville",
                "Title": "Chief Innovation Officer",
                "YearBorn": "NA"
            }
        ],
        "Phone": "213 282 2025",
        "WebURL": "https://www.thereformation.com",
        "LogoURL": "",
        "FullTimeEmployees": 1261,
        "UpdatedAt": "2026-09-09"
    },
    "Highlights": {
        "MarketCapitalization": 801073408,
        "MarketCapitalizationMln": 801.0734,
        "EBITDA": 34610000,
        "PERatio": 135.6,
        "PEGRatio": null,
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        "BookValue": 9.125,
        "DividendShare": null,
        "DividendYield": null,
        "EarningsShare": 0.1,
        "EPSEstimateCurrentYear": 0.4768,
        "EPSEstimateNextYear": 0.6942,
        "EPSEstimateNextQuarter": 0,
        "EPSEstimateCurrentQuarter": 0,
        "MostRecentQuarter": "2026-03-31",
        "ProfitMargin": 0.0113,
        "OperatingMarginTTM": -0.1103,
        "ReturnOnAssetsTTM": 0,
        "ReturnOnEquityTTM": 0,
        "RevenueTTM": 533312992,
        "RevenuePerShareTTM": 10.712,
        "QuarterlyRevenueGrowthYOY": 0.304,
        "GrossProfitTTM": 332606016,
        "DilutedEpsTTM": 0.1,
        "QuarterlyEarningsGrowthYOY": 0
    },
    "Valuation": {
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        "PriceSalesTTM": 1.5021,
        "PriceBookMRQ": 1.787,
        "EnterpriseValue": 1109484287,
        "EnterpriseValueRevenue": 2.0804,
        "EnterpriseValueEbitda": 30.4394
    },
    "SharesStats": {
        "SharesOutstanding": 59076208,
        "SharesFloat": 15389077,
        "PercentInsiders": 66.661,
        "PercentInstitutions": 6.234,
        "SharesShort": null,
        "SharesShortPriorMonth": null,
        "ShortRatio": null,
        "ShortPercentOutstanding": null,
        "ShortPercentFloat": null
    },
    "Technicals": {
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        "52WeekHigh": 17.26,
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        "50DayMA": 15.0237,
        "200DayMA": 15.0237,
        "SharesShort": 355460,
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        "ShortRatio": 0.09,
        "ShortPercent": null
    },
    "SplitsDividends": {
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        "PayoutRatio": 0,
        "DividendDate": null,
        "ExDividendDate": null,
        "LastSplitFactor": null,
        "LastSplitDate": null,
        "NumberDividendsByYear": []
    },
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                "name": "AB Small Cap Growth A",
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            {
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                "change_p": 0
            },
            {
                "name": "Fidelity Contrafund",
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            },
            {
                "name": "Franklin US Small Cap Growth Equity",
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            },
            {
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                "currentShares": 494691,
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                "change_p": 0
            },
            {
                "name": "BlackRock Event Driven Equity Instl",
                "date": "2026-07-31",
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                "change": 478000,
                "change_p": 0
            },
            {
                "name": "Franklin Small Cap Growth Adv",
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                "totalShares": 0.7522,
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                "change_p": 0
            },
            {
                "name": "Principal SmallCap Growth I Instl",
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                "totalShares": 0.6847,
                "totalAssets": 0.2643,
                "currentShares": 404501,
                "change": 404501,
                "change_p": 0
            },
            {
                "name": "Emerald Growth A",
                "date": "2026-07-31",
                "totalShares": 0.4343,
                "totalAssets": 0.2807,
                "currentShares": 256586,
                "change": 256586,
                "change_p": 0
            },
            {
                "name": "Fidelity Contrafund Commingled Pl Cl S",
                "date": "2026-07-31",
                "totalShares": 0.355,
                "totalAssets": 0.0053,
                "currentShares": 209742,
                "change": 209742,
                "change_p": 0
            },
            {
                "name": "MFS VIT New Discovery Init",
                "date": "2026-07-31",
                "totalShares": 0.3099,
                "totalAssets": 0.3843,
                "currentShares": 183078,
                "change": 183078,
                "change_p": 0
            },
            {
                "name": "AB US Small Cap Growth Collective Tr W",
                "date": "2026-07-31",
                "totalShares": 0.2977,
                "totalAssets": 0.4797,
                "currentShares": 175848,
                "change": 175848,
                "change_p": 0
            },
            {
                "name": "Fidelity Blue Chip Growth",
                "date": "2026-07-31",
                "totalShares": 0.2901,
                "totalAssets": 0.0028,
                "currentShares": 171400,
                "change": 171400,
                "change_p": 0
            },
            {
                "name": "Fidelity Contrafund K6",
                "date": "2026-07-31",
                "totalShares": 0.1994,
                "totalAssets": 0.0053,
                "currentShares": 117800,
                "change": 117800,
                "change_p": 0
            },
            {
                "name": "Putnam Small Cap Value A",
                "date": "2026-07-31",
                "totalShares": 0.1841,
                "totalAssets": 0.5717,
                "currentShares": 108778,
                "change": 108778,
                "change_p": 0
            },
            {
                "name": "Vanguard MStar Total Stk Mkt Idx Invest",
                "date": "2026-07-31",
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                "totalAssets": 0.0001,
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            },
            {
                "name": "MFS Blended Research Small Cap Eq R6",
                "date": "2026-07-31",
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            {
                "name": "Emerald Small Cap Growth CIT Founders",
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            {
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                "date": "2026-07-31",
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            {
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            }
        ]
    },
    "InsiderTransactions": [],
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            }
        ]
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    "Earnings": {
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    "Financials": {
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                }
            },
            "yearly": {
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}
Reformation Inc.

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