PRPL
Purple Innovation Inc

PRPL.US purple.com
Consumer Cyclical · Furnishings, Fixtures & Appliances
3.36
-0.27 (-7.44%)
USD · NASDAQ
52-week range
3.34
28.75
Trading at 0% of the 52-week range
Market Cap
15.83M
P/E Ratio
0.00
Forward P/E
285.71
Book Value
-14.65
Div. Yield
N/A
% Institutions
57.14%
% Insiders
4.93%
1 Year

-87.4%
3 Year

-93.9%
10 Year

-98.6%
Description
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
People

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Directors & Officers

Name	Title	Year Born
Mr. Robert T. DeMartini	CEO & Director	1962
Mr. Jeffrey L. Hutchings	Chief Innovation Officer	1968
Mr. Robert Gerard Lucian	Chief Financial Officer	1964
Mr. George Turner Ulrich	Vice President of Accounting & Financial Reporting	1961
Mr. Jeffery Scott Kerby	Chief of Owned Retail Officer	1969
Insider Trading

Date	Insider Name	Title	Transaction Type	Shares	Price	Value
Jun 28, 2024	Robert Demartini	N/A	Purchase	138.83K	$1.03	$143.00K
Jun 26, 2024	Robert Demartini	N/A	Purchase	51.06K	$0.98	$50.04K
Mar 22, 2024	George Turner Ulrich	N/A	Purchase	4.00K	$1.52	$6.08K
Aug 28, 2023	Gary T Dicamillo	N/A	Purchase	10.00K	$2.22	$22.20K
Jun 02, 2023	Casey Kale Mcgarvey	N/A	Purchase	22.30K	$2.85	$63.56K
May 26, 2023	Jeffery Scott Kerby	N/A	Purchase	16.35K	$3.45	$56.41K
May 15, 2023	R Carter Pate	N/A	Purchase	16.95K	$2.95	$50.00K
May 15, 2023	Robert Demartini	N/A	Purchase	50.00K	$2.97	$148.50K
Shareholders

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Institutional Holders

Holder Name	Shares	Date Reported	% Out	Value	% Change
Coliseum Capital Management LLC	46.86M	Mar 31, 2026	42.99%	$2.54	0.00%
Wasatch Advisors LP	5.07M	Jun 30, 2026	4.65%	$0.01	0.00%
Vanguard Capital Management, LLC	2.25M	Mar 31, 2026	2.07%	$0.00	0.00%
BlackRock Inc	1.05M	Mar 31, 2026	0.96%	$0.00	-0.45%
Dynamic Advisor Solutions LLC	752.20K	Jun 30, 2026	0.69%	$0.01	0.00%
Millennium Management LLC	727.90K	Jun 30, 2026	0.67%	$0.00	-14.24%
Renaissance Technologies Corp	677.65K	Mar 31, 2026	0.62%	$0.00	-11.82%
Geode Capital Management, LLC	676.08K	Mar 31, 2026	0.62%	$0.00	8.15%
Jacobs Levy Equity Management, Inc.	608.18K	Mar 31, 2026	0.56%	$0.00	-23.37%
Anson Funds Management LP	600.00K	Mar 31, 2026	0.55%	$0.02	100.00%
Invenomic Capital Management, LP	500.00K	Mar 31, 2026	0.46%	$0.02	-20.08%
Crumly & Associates Inc.	333.26K	Jun 30, 2026	0.31%	$0.02	14.11%
JPMorgan Chase & Co	328.64K	Mar 31, 2026	0.30%	$0.00	-43.70%
Vanguard Fiduciary Trust Co	308.52K	Mar 31, 2026	0.28%	$0.00	0.00%
Charles Schwab Investment Management Inc	287.01K	Mar 31, 2026	0.26%	$0.00	1.09%
Stratos Wealth Partners, LTD	273.56K	Jun 30, 2026	0.25%	$0.00	0.15%
State Street Corp	259.84K	Mar 31, 2026	0.24%	$0.00	0.00%
Tudor Investment Corp Et AL	150.65K	Mar 31, 2026	0.14%	$0.00	0.00%
The Goldman Sachs Group Inc	146.28K	Mar 31, 2026	0.13%	$0.00	19.98%
Divisadero Street Capital Management, LP	138.61K	Mar 31, 2026	0.13%	$0.00	0.00%
Fund Holdings

Rank	Holder Name	Shares Held	% of Shares	Change	Date Reported
1	Wasatch Micro Cap	5.02M	4.62%	▲ 0.00%	Jun 30, 2026
2	Goldman Sachs Absolute Ret Trckr Instl	173.19K	0.16%	▲ 143.14%	Jun 30, 2026
3	Blackrock Extended Mkt Fund CF	161.96K	0.15%	▲ 0.00%	May 31, 2026
4	Extended Equity Market Fund B	161.96K	0.15%	▲ 0.00%	Dec 31, 2025
5	Extended Equity Market Fund E	161.96K	0.15%	▲ 0.00%	Dec 31, 2025
6	Invenomic Institutional	150.30K	0.14%	▼ 66.32%	Apr 30, 2026
7	BlackRock Extended Equity Market Fund K	137.65K	0.13%	▼ 0.18%	Jun 30, 2026
8	Northern Trust Extended Eq Market Idx	74.85K	0.07%	▲ 0.00%	Jun 30, 2026
9	NT Ext Equity Mkt Index Fund - Lending	74.85K	0.07%	▲ 0.00%	Jun 30, 2026
10	Vanguard MStar Total Stk Mkt Idx Invest	64.43K	1.48%	▲ 0.00%	Jul 31, 2026
Financial Highlights

▼
Market Cap: $15.83M
EBITDA: $-12.22M
PEG Ratio: $3.70
Book Value: $-14.65
Earnings/Share: $-11.32
Profit Margin: -10.74%
Operating Margin: -4.33%
ROA (TTM): -6.62%
ROE (TTM): -10,270.52%
Revenue (TTM): $453.45M
Revenue/Share (TTM): $104.56
Earnings Growth (YOY): -60.20%
Revenue Growth (YOY): -6.50%
Valuation Metrics

Enterprise Value: $208.49M
Trailing P/E: 0.00
Forward P/E: 285.71
Shares Statistics

Shares Outstanding: 4.35M
Shares Float: 2.26M
% Insiders: 4.93%
% Institutions: 57.14%
Short % Float: 4.33%
Stock Price History

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1 Year Price History

3 Years Price History

10 Years Price History

Financial Charts

▼
Download Financials (Excel)
Revenue, Net Income & Operating Cash Flow (Yearly)

Revenue, Net Income & Operating Cash Flow (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Income Statement Waterfall

▼
Line Item
Step Type
Value
Revenue
adjust
$468.73M
Cost of Goods Sold
adjust
$-280.17M
Gross Profit
subtotal
$188.56M
SG&A
adjust
$-63.56M
R&D
adjust
$-9.60M
Other Operating Expense
adjust
$-147.04M
Operating Income
subtotal
$-31.64M
Other / Non-Operating Items
adjust
$-19.77M
Net Income
subtotal
$-51.41M
Earnings Per Share (EPS) History

▼
Financial Ratios

▼
📦 Raw API Data (JSON Explorer)

▼
Comprehensive raw data returned from the EOD Fundamentals API. Expand sections below to drill down.
{
    "General": {
        "Code": "PRPL",
        "Type": "Common Stock",
        "Name": "Purple Innovation Inc",
        "Exchange": "NASDAQ",
        "CurrencyCode": "USD",
        "CurrencyName": "US Dollar",
        "CurrencySymbol": "$",
        "CountryName": "USA",
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        "ISIN": "US74640Y3045",
        "LEI": null,
        "PrimaryTicker": "PRPL.US",
        "CUSIP": "37954X204",
        "CIK": "0001643953",
        "EmployerIdNumber": null,
        "FiscalYearEnd": "December",
        "IPODate": "2015-10-29",
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        "Sector": "Consumer Cyclical",
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        "GicSector": "Consumer Discretionary",
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        "Description": "Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.",
        "Address": "4100 North Chapel Ridge Road, Lehi, UT, United States, 84048",
        "AddressData": {
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        "LogoURL": "/img/logos/US/PRPL.png",
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        "UpdatedAt": "2026-09-09"
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        "SharesShort": null,
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        "DividendDate": null,
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        "LastSplitFactor": "1:25",
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    "InsiderTransactions": [
        {
            "date": "2024-06-28",
            "ownerCik": null,
            "ownerName": "Robert Demartini",
            "transactionDate": "2024-06-28",
            "transactionCode": "P",
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            "transactionPrice": 1.03,
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}
Purple Innovation Inc

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Revenue, Net Income & Operating Cash Flow (Quarterly)

Operating Expenses (Yearly)

Operating Expenses (Quarterly)

Balance Sheet (Quarterly)

Assets Breakdown (Yearly)

Assets Breakdown (Quarterly)

Liabilities Breakdown (Yearly)

Liabilities Breakdown (Quarterly)

Income Statement Waterfall

Earnings Per Share (EPS) History

Financial Ratios

📦 Raw API Data (JSON Explorer)

Assistant
